Created in 2012 by the sisters Ina and Rositsa Paunova, a young Bulgarian brand goes on a mission to uncover all fragrant secrets of the Bulgarian oil-bearing rose and to explore all possible applications of this edible flower in food. The first and only brand dedicated exclusively to the role of roses in food and culinary art, Rosey’s mark shapes the concept of “Floral gastronomy from Bulgaria”.
Based on more than 10 years of experience, today the mission of Rosey’s Mark expands – develop and popularize the role of roses in food not only as an intriguing floral flavor, but also in the context of functional nutrition.
With a deeper look at Bulgarian rose damascena as a valuable multi-purpose ingredient in food, Rosey’s Mark products focus on various functional benefits related to the daily challenges of our modern time – stress, digestion, immune system, beauty and aging. And in the most sustainable and non-invasive way we can think of – by introducing the rose into daily eating habits.
SUSTAINABILITY & ECOSYSTEM
THE MOST PRECIOUS ROSE IN THE WORLD
It’s not just our opinion. In the world of essential oils, the Bulgarian rose damascena is a proven and established standard for highest quality. This is due to the unique and non-replicable biochemical composition of the Bulgarian rose oil, laboratory-proven at each annual harvest. It is not by chance that Bulgarian rose oil is registered with a “Protected Geographical Indication” (PGI) by the European Commission, as are Italian Parmigiano Reggiano cheese and French Champagne wine.
We say a big thank you to nature, which has combined in a unique way in the Bulgarian Rose Valley the necessary mix of climate, soils, air currents, altitude and humidity. In short, the most favorable conditions for the best quality oil-bearing rose damascena, unparalleled anywhere else in the world.
ECOSYSTEM OF ROSE PRODUCTION IN BULGARIA
The natural features, combined with several centuries of experience, make Bulgaria the leader in rose production and rose processing on a global scale. This niche and specific industry is key and emblematic for Bulgaria.
Our country is the only producer of rose oil in the European Union and among the few in the world. Therefore, our natural wealth, the rose, and its related industry need strategic management and targeted sustainability policies. We have identified also the need of creating rose-based end products with high added value here in Bulgaria, the homeland of the highest quality rose, instead of Bulgarian rose producers being just raw materials exporters.
Find out more about the Bulgarian rose ecosystem in the video interviews series with some of our suppliers, rose growers and rose processors on Rosey’s Mark YouTube channel here.
EDIBLE ROSE FOUNDATION
Along with our work on building a brand for rose-based food products, we got to know well the specifics and challenges of the local ecosystem. We also confirmed the need for a long-term strategy for preservation and development of the Bulgarian rose, as well as the need of investments in further research of the biochemical activity and beneficial properties of the Bulgarian rose damascena and its derivatives – rose blossom, rose water and rose oil. In order to support the sustainable future of the Bulgarian rose growing and this medical herb potential as a functional ingredient in foods, we created the Edible Rose Foundation, through which we seek intersections between Bulgarian rose ecosystem, business and science. In connection with the goals of the foundation, we allocate 3% of the annual net profit of Rosey’s Mark for research and development related to the beneficial health properties of the rose.
PRODUCTS THAT COMBINE FLAVOUR AND FUNCTIONALITY
We create high quality, clean label functional food products, with proven origin of the rose raw materials from organic farming in the Rose Valley, Bulgaria.
ROSE JAMS TO AID DIGESTION
The rose-based jam collection of Rosey’s Mark stands out with its clean label recipes with dates juice. Containing fruit sugars only and with less calories, our rose jams offer tempting fruit combinations, too. Pure rose flavour and skilful balance of roses, strawberries and raspberries are on the menu all-year round, and a spice-inspired flavour with cardamon comes as a seasonal winter offering.
Functional food benefit of rose jams: digestion stimulation
ROSE TEA FOR STRESS RELIEF AND SLIM BODY
Rosey’s mark tea collection is focused on the usage of roses in tea drinks, alone or in herbal and tea blends. Loose rose blossom comes as suitable both for tea preparation and cooking purposes, while pure rose and rose and green tea in pyramid tea bags are made for easy and fast preparation at home, in the office or on the go.
Functional food benefits of rose tea: relaxing and anti-stress; antioxidant and antimicrobial; promotes body detox, activates peristalsis, supports weight loss.
CHOCOLATES WITH ROSE OIL CALL FOR ROMANCE AND MOOD BOOST
The chocolate with roses product line features innovative combination of high-quality classic chocolate and organic Bulgarian rose oil. Dark, milk and white, all 3 with a distinctive and authentic rose flavour, these chocolate bars are a true attraction for real chocolate lovers. The originality and innovation of Rosey’s Mark chocolates with rose oil and rose petals are guaranteed by the recipes protection from the Patent Office of Republic of Bulgaria.
Functional food benefits of chocolates with rose oil: mood boost, aphrodisiac food, containing antioxidants.
ROSE WATER FOR DAILY ANTIOXIDANTS, GOOD MOOD AND BEAUTY
Rosey’s mark Rose Water for cooking and drinks is concentrated, mono-ingredient product naturally rich in rose oil which is obtained by direct fire-water distillation of fresh organic Bulgarian oil-bearing rose flowers. This is also the first distilled rose water bottled in Bulgaria especially for culinary purposes and drinks preparation.
Functional food benefits of rose water: calming and relaxing properties; anti-aging, antioxidant, antiseptic, antimicrobial, antispasmodic.
ТЕАМ
Ina and Rositsa are sisters and Managing Partners at Rosey’s mark.
IN MEDIA
