New look for the rose tea

Spring is time for renewal – in nature and… in Rosey’s mark product portfolio. We are happy to share that one of our best-selling products, the rose tea, is back, and in new, better version. Here what’s new:

360-degree look

First think that pops into view is the packaging renewed design. In order to recreate even better our vision for the renewed face of Bulgarian rose as and edible flower, we take a step ahead to the latest trends in food products packaging design. We have changed the watercolor rose illustration for a more evolved “flat illustration”. Depicting the entire Valley of roses, with the new 360° picture we give you a completed look over our favourite place on Earth – from the blue waters of Koprinka dam to the silhouettes of the Balkan and Sredna gora mountains. And in between are magically rowed countless oil-bearing rose flower bushes at sunrise.

To recreate the subtle sensation of the Rose valley on a simple rose tea box, we have chosen an artist with attitude. The renewed design is made by Anna Nikolova. From one hand, Anna is the graphic designer behind Rosey’s mark logo. On the other hand, she was born in the heart of the Rose valley and in the last few years specializes in illustration and brand identity. Combining all these factors, we made our choice to a designer to work with on the renewal of our tea collection. For more of Anna’s works, check out her Instagram profile here.

A packaging for better protection and easier storage

We have also changed the type of packaging. The pyramid-shaped paper bag is now replaced by cellophane sealed rectangular box, in which a paper bag safely protects the delicate rose blossom. The rectangular shape of the box makes it way more convenient for transportation and storage on the shelf in the store or in your kitchen cabinet.

Wider application ideas

To wrap it up, we have indicated in a more detailed and clear way what this first-class dried rose blossom can be used for. While using it as loose tea remains its main application, we suggest you try some of our proposals in the recipes section here, because the rose petals are a wonderful choice for creative cooking and food decoration.

The renewed product “Rose – loose tea, for cooking and food decoration” is now available for orders here.