Longevity and Health, everlasting values of life which are preserved in bonding with nature. It’s enough to get out of the closed city walls and to inhale some fresh air. Mountain hiking or just a walk in the park – the important part is to go out. Here, Simona is having a walk between the pine trees with thermo cup in her hands.
Endemic herb from the mountains of the Balkans peninsula, Sidertis Scardica or Mursalski Tea as a tisaine is traditionally used as natural cure against colds, flu, cough and allergies. The herb has antioxidant and immune strengthening effects; contains number of microelements responsible for the proper functioning of the human body – zinc, iron, copper, sodium, potassium etc. Reduces the risks of high blood pressure, heart stroke and brain stroke. Aids the prevention of cancer deseases and osteoporosis. Slows down cells aging. It is believed that this tea’s daily consumption is the key to longevity of the people in Rodopi mountains.
Attention to design is primary tool helping Rosey’s mark Tea Collection to stand out. Three types of tea – rose, lavender and sideritis scardica – are easily recognized as part of the same product line, thanks to the color coding in pink, violet and green. The front side of the packaging is decorated by tender watercolor illustrations. The immediate perception is facilitated also by short and precise indications of name and health benefits, both in Bulgarian an English. Created to be convenient for daily comsumption, the new paper bag packaging of Rosey’s mark Tea Collection is attractive enough to be used as gift – ambassador of Bulgarian taste.
“Strong in body and spirit, having a walk and a cup of mursalski tea”Credits: Model: Simona Halacheva Photography: Mery Kalucheva Packaging design: Anna Nikolova Planning and copy: Rositsa Paunova