In time of annual recaps and plans for the next year, we are excited to share with you our big news about the founding of the Edible Rose Foundation!
Why a foundation and why now?
This is the 10th year of our endeavor to present our national treasure, the Bulgarian oil-bearing rose, in the form of an edible flower. In this considerable period, we have come a long way from the enthusiasm of a raw startup idea to building a functional business model in the food sector.
In 10 years, from an eccentric niche idea, the rose in food gained meaning and was recognized as a potential business opportunity not only by us through Rosey’s Mark products, but also by a growing number of other companies in the food and beverage sector. Although we were and are the first ones with a specific focus on the rose as an edible flower, the growing supply of rose-based food products does not scare us, on the contrary. We are encouraged that there are flourishing prospects for the rose in food. And our cause for the development and promotion of rose in food is now bigger than the Rosey’s Mark rose food brand itself.
In addition, this year’s meetings during the rose season with some of the faces of rose production and rose processing sector in Bulgaria acted as another motivator factor for us. About the potential of rose in food and the need for new representative studies on its beneficial properties when consumed, that’s what we spoke about with most of our partners and suppliers of rose-deriving raw materials for Rosey’s Mark products. We also said to each other that these tasks are beyond the power of one business organization alone. We heard from all of them words of support for the development of the idea of the rose in food. We have also recorded part of these meetings in the form of video interviews available on our YouTube channel here.
And so, as a result of this evolution, at the end of November 2022 we officially established the Edible Rose Foundation – an NGO organization with a mission for the R&D of the rose as an edible flower, where we can join our efforts for the development and popularization of the Bulgarian rose as a functional ingredient in food with other organizations, people and institutions.
You are invited to a first visit to the new virtual home of the rose as an edible flower at www.ediblerose-bulgaria.org (soon to be translated in English, too). Look closely, because we are starting the activity of sharing valuable information about the rose and its beneficial properties when consumed this month with a free webinar.
Insider’s tip: the first resources with free access are now available in the Resources section, and registrations for the December 20th webinar with guest speaker health psychologist and nutritional therapist Mihaela Beloreshka are now open through this form.